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Analyzing internal environment internal capabilities resources SWOT analysis is the conventionalmanagement technique which is used toassess the company current position . Evaluate the strength weakness opportunities and threatJohnson Whittington and Scholes Exploring Strategy 9th Edition Pearson Education Limited 2011 Slide 1 2SWOT Analysis. SWOT analysis is a process that identifies the strengths weaknesses opportunities and threats of an organization Specifically SWOT is a basic analytical framework thatassesses what an organization can and cannot do as well asits potential opportunities and threats . A SWOT analysis takes information from an environmentalanalysis and separates it into internal strengths andweaknesses as well as its external opportunities andJohnson Whittington and Scholes Exploring Strategy 9th Edition Pearson Education Limited 2011 Slide 1 3.Turning firm SWOT analysis in to actionable strategies TOWS Analysis Extension of the SWOT analysis is TOWS and can bepresented as TOWS matrix analysis to match theinternal factors with external factors of the businessto define the strategic direction .Johnson Whittington and Scholes Exploring Strategy 9th Edition Pearson Education Limited 2011 Resource based strategyThe resource based view RBV of strategy assertsthat the competitive.advantage and superiorperformance of anorganisation is explainedby the distinctiveness ofits capabilities . Resources and competences Resources are the assetsthat organisations have orcan call upon e g frompartners or suppliers that.is what we have Competences are the waysthose assets are used ordeployed effectively thatis what we do well . Components of strategic capabilities Threshold and distinctive capabilities Threshold capabilities arethose needed for anorganisation to meet the.necessary requirements tocompete in a given market andachieve parity withcompetitors in that market qualifiers . Distinctive capabilities thingsthat an organization doesparticularly well relative tocompetitors Selznick winners . Core competencesCore competences are the set ofskills activities and resources thatdrive the competitive advantage deliver customer value. differentiate a business from itscompetitors potentially can be extended anddeveloped as markets change ornew opportunities arise . VRIN framework Barny 1991 I Costly to ImitateN Non substitutabilitySWOT Analysis. SWOT analysis is a process that identifies the strengths, weaknesses, opportunities and threats of an organization. Specifically, SWOT is a basic, analytical framework that assesses what an organization can and cannot do, as well as its potential opportunities and threats.