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EXAM QUESTIONComponent 1 Section AMedia LanguageHOW HAS MEDIA LANGUAGEBEEN USED TO CONSTRUCT.
MEANING ANDINTERTEXTUALITY IN THEMUSIC VIDEO FOR RIPTIDE BY VANCE JOY 15 MARK SCHEME.
Band AO2 1Apply knowledge and understanding of the theoretical framework to analyse media products 5 13 15 marks Excellent consistent and accurate application of K U of the TF to analyse the music Analysis of music video is perceptive detailed and likely to be informed by relevant.
4 10 12 marks Good accurate application of K U of the TF to analyse the music video Analysis of music video is logical and may be informed by relevant theories 3 7 9 marks Satisfactory generally accurate application of K U of the TF to analyse the music video .
Analysis of music video is reasonable and straightforward 2 4 6 marks Basic application of K U of the TF to analyse the music video although this is likely tolack clarity relevance and accuracy Analysis of music video is undeveloped and there may be a tendency to simply describe.
features of the video 1 1 3 marks Minimal if any application of K U of the TF to analyse the music video with significantinaccuracies irrelevance and lack of clarity Analysis of music video is superficial and generalised .
Response not attempted or not worthy of credit Component 1 Section AIn longer essay based questions such as 15 and 30 markersit is important to Write in a clear and cohesive structure PEEL .
Include paragraphs Use SPAG appropriately Include an Introduction Main Body and Conclusion Component 1 Section A It is important that all of your responses to examination questions are structured and.
Having a clear introduction main body and conclusion to your response will help you toachieve a more sophisticated answer Your opening paragraph should A Define any key terminology showing that you understand the meaning By defininga relevant key word s within the opening paragraph you demonstrate to the.
examiner that that you understand the term and can provide a focus for the rest of the B Demonstrate your broad understanding of the concept for example medialanguage or representation Do not launch into the essay straight away the analysisof chosen texts etc You need to place them into context first Make direct links to the Component 1 Section A.
A commonly used structure for Opening Paragraphs is D I S D Define any key terminology used in the question I Introduce the case study you have been asked to analyse wherenecessary provide some brief product context S Finally end your introduction with a statements which clearly.
establishes how you intend to answer the question Give theexaminer some insight NOW PRACTICE WRITING AN INTRODUCTIONHOW HAS MEDIA LANGUAGE BEEN USED TOCONSTRUCT MEANING AND INTERTEXTUALITY IN THE.
MUSIC VIDEO FOR RIPTIDE BY VANCE JOY 15 HOW HAS MEDIA LANGUAGE BEEN USED TO CONSTRUCT MEANINGAND INTERTEXTUALITY IN THE MUSIC VIDEO FOR RIPTIDE BY VANCE 1 This candidate includes anJOY 15 introduction which anchorstheir understanding of the.
question and demonstratesOpening Paragraph Example broad knowledge of theMedia Language for example visual technical audio narrative and concept They avoidlanguage codes can be analysed for meaning in a range of media texts jumping straight into theWithin music videos meaning is constructed through the purposeful use analysis of their case study .
of different techniques which have been used to evoke certain responses instead their introductioneffects for the audience serves to place theirexample within a context They also carefully use theIn the music video for Riptide 2013 by Vance Joy an Australian Indie Folk words from the question.
singer songwriter media language has been used not only to within the introduction tocommunicate messages about the song through the lyrics and visuals but demonstrate a clear2 has also been constructed to include clear intertextual references to other understanding media forms This has been done purposefully to enhance the viewing experience for.
the audience and to emphasise some of the messages contained within 2 Here the introductionthe text presenting the music video more akin to that of a short film begins with cleardefinitions of some keychallenging many music video conventions terms The candidate could.
3 Here the candidate makes a sophisticated point that the music video has have defined the key termbeen constructed purposefully for particular effects thus demonstrating a intertextuality in morebroader knowledge of the concept of media language The expectation is that depth to further supportthis will be backed up by the analysis of specific examples of codes from the their understanding music video later in the essay .
HOW HAS MEDIA LANGUAGE BEEN USED TO CONSTRUCT MEANINGAND INTERTEXTUALITY IN THE MUSIC VIDEO FOR RIPTIDE BY VANCEOpening Paragraph Example Media Language for example visual technical audio narrative andlanguage codes can be analysed for meaning in a range of media texts .
Within music videos meaning is constructed through the purposeful useof different techniques which have been used to evoke certain responses effects for the audience In the music video for Riptide 2013 by Vance Joy an Australian Indie Folksinger songwriter media language has been used not only to.
communicate messages about the song through the lyrics and visuals buthas also been constructed to include clear intertextual references to othermedia forms This has been done purposefully to enhance the viewing experience forthe audience and to emphasise some of the messages contained within.
the text presenting the music video more akin to that of a short film challenging many music video conventions Point Denotation Example Connotation Explanation In the opening shot the cinematic long shot of purposefully positions audiences to decode afrom the Vance Joy the white clouds in the bright clear intertextual reference to feature films as.
music video for Riptide blue sky signifies the credit blocks commonly appear on film postershis first single and beginning of the music and in film trailers This reinforces that the musicvideo released in the video narrative acting as an video has been constructed in the style of a shortUS intertextuality has opening establishing shot film which creates audience interest and maybeen created through Additionally at the bottom of offer a challenge to typical music video.
visual and technical this shot a billing credit conventions This immediately suggests a sense ofcoding Firstly block has been introduced uniqueness and intrigue to a new emerging artist This shot This is interesting to explore further when we lookat economical contexts and the purpose of musicvideos as marketing tools for artists .
YOUR TURN WRITE A NEW P E E FOR A DIFFERENTTECHNIQUE WHICH HAS BEEN USED IN THE VIDEO TOHelpful connectives andINTERTEXTUALITY sentence starters you could use Firstly Similarly In contrast However.
On the other hand The effect of this choice The purpose of this choice This shows thatIn conclusion One might argue that This illustrates that This highlights thatConsequently The denotation is The connotation of this Thereforefeature isHelpful mid sentence connectives to develop connotations of the denotations .
shows illustrates depicts emphasisesconnotes represents contrasts gives the impressionpoints out proves conveys portrayslinks defines expresses differs EXAM QUESTION.
Component 1 Section ARepresentationCOMPARE THE CHOICES THATHAVE BEEN MADE IN THEREPRESENTATION OF ETHNICITY.
IN THE FILM POSTER FOR BLACKPANTHER 2017 AND THEMUSIC VIDEO FOR DREAM BYDIZZEE RASCAL 30 MARK SCHEME.
Band AO2 1 and 3Apply knowledge and understanding of the theoretical framework of media to analyse mediaproducts including in relation to their contexts and to make judgements and draw conclusions 5 25 30 marks Excellent consistent and accurate application of K U of the TF to analyse the unseen and set.
Analysis of how representations in the texts construct versions of reality is perceptive detailedand may be informed by relevant theories Detailed and appropriate comparisons of ethnicity made between the texts Judgements and conclusions regarding how the texts relate to relevant media contexts areperceptive insightful and fully supported with detailed reference to specific aspects of the texts .
4 19 24 marks Good accurate application of K U of the TF to analyse the unseen and set texts Analysis of how representations in the texts construct versions of reality is logical and may beinformed by relevant theories Reasonably detailed and appropriate comparisons of ethnicity made between the texts .
Judgements and conclusions regarding how the texts relate to relevant media contexts are logicaland are supported with appropriate reference to relevant aspects of the texts 3 13 18 marks Satisfactory generally accurate application of K U of the TF to analyse the unseen and set texts Analysis of how representations in the texts construct versions of reality is reasonable and.
straightforward Satisfactory comparisons of ethnicity made between the texts although there may be morefocus on one of the texts Judgements and conclusions regarding how the texts relate to relevant media contexts arestraightforward and supported with some reference to relevant aspects of the texts .
COMPARE THE CHOICES THAT HAVE BEEN MADE IN THEREPRESENTATION OF ETHNICITY IN THE FILM POSTER FOR 1 This candidate includes an BLACK PANTHER 2018 AND THE MUSIC VIDEO FOR DREAM introduction which anchorsBY DIZZEE RASCAL 30 their understanding of thequestion and demonstrates.
Opening Paragraph Example broad knowledge of the1 Representation in the media is the way in which media texts like concept They avoidmusic videos and film posters offer the audience versions of jumping straight into thereality and present certain social groups in a particular way All analysis of their texts representations are constructions The way in which the instead their introduction.
representation is constructed is influenced by the messages and serves to place their2 ideas that the producers of the text encode want to convey to examples within a context the audience In the music video for Dream 2004 by Dizzee Rascal an Englishhip hop rap and grime artist and the film poster for the 2018 2 Here the candidate could.
Marvel superhero film Black Panther the representation of have used the media term ethnicity is both similar and contrasting in different aspects ideology instead of ideas to make the response3 more sophisticated and toRepresentations have a different purpose according to the type demonstrate media.
and genre of the text the context surrounding the text and the knowledge target audience For example with regard to representations ofethnicity different ethnic groups are represented in differentways depending on the specific text and its context It is a toosimple a statement to say that all representations of ethnicity.
are negative as it is much more complex than that 3 Here the candidate makes a sophisticated point that representations differaccording to their context thus demonstrating a broader knowledge of theconcept The expectation is that this will be backed up by a specific examplesfrom the texts later in the essay .
COMPARE THE CHOICES THAT HAVE BEEN MADE IN THEREPRESENTATION OF ETHNICITY IN THE FILM POSTER FOR BLACKPANTHER 2018 AND THE MUSIC VIDEO FOR DREAM BY DIZZEERASCAL 30 Opening Paragraph Example .
D Representation in the media is the way in which media texts like musicvideos and film posters offer the audience versions of reality and presentcertain social groups in a particular way All representations areconstructions The way in which the representation is constructed isinfluenced by the messages and ideas that the producers of the text.
encode want to convey to the audience I In the music video for Dream 2004 by Dizzee Rascal an English hip hop rap and grime artist and the film poster for the 2018 Marvel superherofilm Black Panther the representation of ethnicity is both similar andcontrasting in different aspects .
S Representations have a different purpose according to the type and genreof the text the context surrounding the text and the target audience Forexample with regard to representations of ethnicity different ethnicgroups are represented in different ways depending on the specific textand its context It is a too simple a statement to say that all.
representations of ethnicity are negative as it is much more complex than Point Denotation Example Connotation Explanation In the music video for Dream by Dizzee The music video is constructed to show encourages young people and typicalThe music video is constructed to show a positive story of a rapper who triumphs over adversity, gets a record deal and becomes a success. This is reinforced in the video by showing a juxtaposition between Dizzee as a young black rapper to the older white female who endorses the positive messages in the video through approving facial ...

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